Plus, branded memes are likely to remain trendy in the near future. That’s why we’re seeing more inclusive visuals and data visualizations. The visuals that companies adopt will act as a window into their ethos and mission. There has been a great deal of self-reflection over the past 18 months.īrands are attempting to put their best foot forward in every aspect of their business life. These events have had a profound impact on the way brands communicate with their customers.īut it’s also changed how brands present themselves. The graphic design trends of 2022 are a direct fallout of the pandemic and the changing social and political landscape of the world. Bringing multiple platforms together through social screencaps helps solve that problem. They want to be entertained while they learn tips and tricks. Users aren’t visiting social media for sales-y content. But that doesn’t mean that content can’t live on other platforms. The contrast is startling and engages the eye immediately.Ĭhannels like TikTok are geared towards lighter content. Note how the brand combines the colorful icons with bold backgrounds. Sprout Social has taken the colorful route with its icons. They share messages at a glance and are universally acknowledged. Icons have long been a powerful marketing tool. Sticking with the theme of color, it wasn’t surprising that brands decided to pair their bold backgrounds with equally colorful icons and illustrations. They are meant to make the information on a page stand out, not drown it. With so much content being shared online throughout 2020-21, it isn’t surprising that brands have gone back to this old favorite to capture audience attention.īut remember to use bright backgrounds sparsely. The rest of the pages have a white background and use bold colors as highlights.īold backgrounds have made an unexpected comeback in time for 2022.
Only a few pages employ the bright colors in the background. Here’s a Venngage business proposal template that demonstrates how you can use a bold background wisely.
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Looking for color inspiration? check Venngage’s color palette generator to get your colorful self going. Here’s a few recent social posts from Spotify, Trello and Slack that illustrate this colorful trend. But rather than rigid geometrics, more abstract forms abound. Bold shapes will continue to dominate the backgrounds of websites, social media posts and beyond in 2023. Which is why in 2021’s blog on upcoming design trends, we reported an influx of geometric shapes in visual assets - a pattern that still holds true today. Graphic design trends come and go in cycles, evolving along the way. (Now feels like a good time to ask: have you followed Venngage on TikTok yet?!)
Of course, doing so is a lot more complicated than sharing a TikTok, or reposting video content as a reel.īut with our 2022 Visual Content Marketing Report showing that 90% of marketers predict video content to be the key medium brands should adopt in the coming years, it’s undeniable that we’ll be seeing a lot more motion graphics, a lot more places.
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